Boston Univeristy's Triannual Publication: Spark
Working closely with the College of Fine Arts marketing department at Boston University, we created a new publication, Spark, that has since replaced their standard calendar of events print piece.
Spark features season event highlights and unique storytelling through compelling editorial in a unique broadsheet format. As Creative Director for Spark I designed a color system where two colors selected from the cover image of the Fall issue become the primary colors of that issue, where the complements of which then become the primary colors for the Spring issue. The system carries these colors through logo, overlays, gradients, and type treatments.
Biannual to Triannual
In its first two years Spark won nearly a dozen awards in editorial, creative direction, and graphic design categories and thanks to its success was granted an additional issue per season.
Disrupting the original two-issue color system, the new third-issues adopt a "wildcard" theme. For the very first third-issue's colors, published in the Spring of 2017, inspiration was gained from the contrasting tartness and sweetness of a grapefruit enjoyed in early Spring.
Below, we'll take a look at the color system in action through all cover's of Spark placed next to its own centerfold calendar of events, beginning with the most recent issue.