Identity & Illustrations for Wharton Women in Business

Creative Direction & Design
Melissa Marshall


In 2018 a new identity was designed for the Wharton Women in Business group. The new WW mark was designed to represent two women with arms up in the air linking hands in support of one another.

This idea is also reflected in a custom illustration featuring a cohort of diverse business-women linking hands.



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 Embrace the Unexpected

Wheeling, West Virginia

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